The Challenge
ALH Law Group recognized that their inviting persona connected with their clients. We set out to leverage this insight and amplify it in the redesign.
While the original design had its strengths, it fell short in functionality critical for long-term growth.
Key issues identified:
- Slow load times
- Confusing user experience
- Blog posts were underutilized for SEO and organic traffic growth
The Solution:
Conduct an Audit of the site architecture
This audit provided a bird’s-eye view of the website, allowing us to restructure information for both SEO and usability benefits.
Redesign the site using Webflow
By using Webflow, we empowered the marketing team to make site edits easily, without compromising speed or accessibility.
Build a robust CMS for organic growth
The centerpiece of this effort was reworking the ALH Law Group Blog. We ensured a seamless migration from WordPress to Webflow, preserving all existing posts. Additionally, we optimized post categories and layout for better SEO and conversions.
The Result
With the help of their new site ALH Law Group has continued to develop their content strategy.
Enhancing Inclusivity and Accessibility
We improved the site's usability for all visitors, ensuring compliance with accessibility standards while maintaining the welcoming feel clients love.
Implementing a Long-Term Growth Strategy
Our redesign laid the foundation for sustained organic traffic growth and improved conversions. We optimized the site structure, content, and user experience to support ongoing SEO efforts and enhance user engagement.
This approach not only addressed the immediate needs of ALH Law Group but also set the stage for long-term success.
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